Upcycled Packaging2004

Upcycling is a process by which value is added to a material after it has exhausted its initial use (as opposed to downcycling, in which materials are recycled into products of lesser quality and value).

With a razor blade and a few simple cuts, this box transforms into a simple, sturdy table. The die-cut perforations do not compromise the integrity of the box, and the table is easy, even fun, to assemble. This approach to packaging design creates an added incentive for reusability, while increasing product desirability at little or no extra cost.